Ruby Zefo, Director, Trademark & Brands, Intel
Ruby Zefo is Director of Trademarks & Brands Legal at Intel Corporation. Ms. Zefo manages the team responsible for all legal aspects of Intel’s trademark practice worldwide, including clearance, licensing, prosecution and enforcement. Ms. Zefo began her legal career at the law firm of Fenwick & West, specializing in intellectual property and general commercial litigation. In 1996 she joined Sun Microsystems, Inc., specializing in marketing, licensing, and trademark law. She joined Intel in 2003.
Ms. Zefo is a member of the International Trademark Association (INTA) Board of Directors for the 2008-2010 term, and chairs the Board’s Audit Committee. In addition, she chairs the INTA Enforcement Committee, and serves on the Policy Development & Advocacy (PDA) Executive Council. Ms. Zefo is also a frequent speaker on international trademark clearance, prosecution, licensing, and enforcement practices.
Ms. Zefo has a B.S. in Business Administration from the University of California at Berkeley, and a J.D. from Stanford Law School.