Heidi Emanuel

Heidi Emanuel, Senior Innovation Officer, General Mills


Heidi Emanuel leads collection of small “catalyst” teams which support General Mills Divisions in leveraging innovation best practices. Examples of a few of the catalyst teams: i-Squad: Cross functional team who facilitate new product teams in identifying new growth opportunities. They are trained on “best in class” approaches for doing this such as creative problem solving, facilitation, improvisational acting, etc.. x-Squad: Cross-functional team who helps General Mills capitalize on external innovation. They develop the tools and methods necessary to enable teams to identify and access innovation outside of General Mills. And, In-Market Experimentation: a team which focuses on helping GMI experiment in market very early to gain valuable real world learning. The team works at the intersection of sales and our New Product Development teams so they can facilitate this early learning as well as identify strategies that will help GMI grow with our customers.

Emanuel has been with General Mills for more than 20 years and held positions in a variety of functions prior to leading S&I: including: Traditional Research & Development, Marketing/New business development and Corporate Strategy.

Emanuel holds a graduate degree in Food Science & Nutrition from the University of Minnesota.

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