Gordon Smith

Gordon Smith, Professor, Franklin Pierce Law Center and Chairman AUS, Inc.

Gordon V. Smith is chairman of AUS, Inc. and Distinguished Professor of Intellectual Property Management at Pierce Law, Concord NH. He has advised clients in valuation matters for nearly 50 years. His assignments have included appraisals of nearly every type of tangible and intangible property as well as consultations relative to royalty rates, economic life, and litigation damages relating to intellectual property. Clients have included major international corporations and law firms, as well as regulatory bodies, and national governments.

Mr. Smith, a graduate of Harvard University, has lectured on valuation subjects throughout the Americas, in Europe, and extensively in Asia. He has taught university-level courses at Singapore Management University and the National University of Singapore. He has conducted seminars for the IP Academy (Singapore), Chinese and Korean government agencies, the U.S. Treasury Department, and has lectured in various countries for the World Intellectual Property Organization.

He is a member of the Advisory Committee on Intellectual Property and Board of Trustees of Pierce Law, whose intellectual property curriculum is nationally recognized. Mr. Smith is a member of the International Trademark Association and the Licensing Executives Society.

His writings include many professional papers and articles that have appeared in publications worldwide. He has authored five books, published by John Wiley & Sons, Inc., including Trademark Valuation; Valuation of Intellectual Property and Intangible Assets (coauthor) and Intellectual Property: Licensing and Joint Venture Profit Strategies (coauthor). His most recent work is Intellectual Property: Valuation, Exploitation, and Infringement Damages. He also has contributed to several other Wiley intellectual property and tax reference books.

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